At the Caborca, Sonora region, olive tree has persisted being cropped for more than 50 years. Along this time olive trees,
however, have shown low and erratic yields, which is due to several and socioeconomic factors. Five demonstration plots were established in commercial olive orchards with the aim to demonstrate the benefits of pollination and irrigation practices improvement and its effects on the olive productivity. The selected orchards are distributed at different zones in the region and exhibited different development conditions, plantation age, previous productivity, presence of pollinators, among others factors. In this season, pollen was hand-applied to all the olive orchards and also “Manzanillo” olive trees were grafted. The demonstration plots’ yields were all higher compared to the control plot, with the exception of the plot established at the SPR “San Francisco”, where the yield was low and similar to the control plot. Among all the demonstration plots, yield ranged from 3-20 ton/ha, being most to them at the 3-5 ton/ha range; only at the “Ejido Morelos” a very high yield was obtained: 20 ton/ha at the treated plot vs 17 ton/ha at the control plot. The appropriation technology was initiated, especially in those agronomic practices shown in this study (pollination and irrigation), and in more than five olive orchard.